Success at the Welsh Business Awards 2016
The third-generation bakery based in Aberdare started making gluten-free cakes and pastry pies in
2001, and developed a brand of gluten-free products, branded Lovemore Free From Foods in 2008.
The business was the first to supply two of the UK’s major supermarket chains with its own gluten free products, and its customer portfolio now includes Tesco, Sainsbury’s, and Waitrose.
The bakery’s international success has come as a result of the company’s recognition of a gap in the market for gluten-free goods overseas. Welsh Hills Bakery invested in various methods of research to target new markets, with management visiting overseas locations to establish potential opportunities for the Lovemore product range.
In the last two years, the business has achieved notable success across Europe, supplying 25 different ranges of cakes and biscuits to countries across the continent including Finland, Bulgaria, Malta, France and Germany. The business now supplies its produce to the USA and the Middle East, and is also initiating further export opportunities in China and Australia.
To ensure its technology and equipment is world-class, the bakery has spent £100,000 over the last two years into its factory based in Hirwaun.
Resulting from the focus on overseas markets, Welsh Hill Bakery’s export business has grown by 15%, with a sales growth of £70,000 over the past 24 months, adding to the company’s turnover of £6 million last year.
Judges felt that the Welsh Hills Bakery deserved credit for its work in establishing the Lovemore products overseas.
On receiving the award for Success through Overseas Trade, Paul Haines at Welsh Hills Bakery, said: “It’s a real privilege to have received this award, and to have been recognised for our achievements over the past couple of years in the international market. We are always striving to grow, and we aim to double our export sales in the coming year.
“Lovemore products target a rapidly growing customer base as more and more people choose gluten-free food items, and we are immensely proud to be representing the Welsh food industry on a global scale.”
Keith Palmer, chief executive of the South Wales Chamber of Commerce, said: “All of the winners, including Welsh Hills Bakery, have shown an unflinching commitment to driving their businesses successfully over the last year.
“All of the 36 businesses that made the shortlist, as well as those who have been crowned winners, should be proud of their achievements in 2015, as they have not only strengthened the local economic landscape, but demonstrated that Wales is a true contender in a global marketplace.
“I would like to thank the University of South Wales for supporting this event for another year, all of the category sponsors and everyone who has worked tirelessly to make these awards one of our best ever.”
Now in their fourteenth year, the South Wales Chamber of Commerce Business Awards reflect the efforts of businesses and individuals throughout the whole of 2015. The awards took place at the National Museum of Wales on Thursday 25 February and were presented by former Blue Peter presenter, TV host Gethin Jones.
The business was the first to supply two of the UK’s major supermarket chains with its own gluten free products, and its customer portfolio now includes Tesco, Sainsbury’s, and Waitrose.
The bakery’s international success has come as a result of the company’s recognition of a gap in the market for gluten-free goods overseas. Welsh Hills Bakery invested in various methods of research to target new markets, with management visiting overseas locations to establish potential opportunities for the Lovemore product range.
In the last two years, the business has achieved notable success across Europe, supplying 25 different ranges of cakes and biscuits to countries across the continent including Finland, Bulgaria, Malta, France and Germany. The business now supplies its produce to the USA and the Middle East, and is also initiating further export opportunities in China and Australia.
To ensure its technology and equipment is world-class, the bakery has spent £100,000 over the last two years into its factory based in Hirwaun.
Resulting from the focus on overseas markets, Welsh Hill Bakery’s export business has grown by 15%, with a sales growth of £70,000 over the past 24 months, adding to the company’s turnover of £6 million last year.
Judges felt that the Welsh Hills Bakery deserved credit for its work in establishing the Lovemore products overseas.
On receiving the award for Success through Overseas Trade, Paul Haines at Welsh Hills Bakery, said: “It’s a real privilege to have received this award, and to have been recognised for our achievements over the past couple of years in the international market. We are always striving to grow, and we aim to double our export sales in the coming year.
“Lovemore products target a rapidly growing customer base as more and more people choose gluten-free food items, and we are immensely proud to be representing the Welsh food industry on a global scale.”
Keith Palmer, chief executive of the South Wales Chamber of Commerce, said: “All of the winners, including Welsh Hills Bakery, have shown an unflinching commitment to driving their businesses successfully over the last year.
“All of the 36 businesses that made the shortlist, as well as those who have been crowned winners, should be proud of their achievements in 2015, as they have not only strengthened the local economic landscape, but demonstrated that Wales is a true contender in a global marketplace.
“I would like to thank the University of South Wales for supporting this event for another year, all of the category sponsors and everyone who has worked tirelessly to make these awards one of our best ever.”
Now in their fourteenth year, the South Wales Chamber of Commerce Business Awards reflect the efforts of businesses and individuals throughout the whole of 2015. The awards took place at the National Museum of Wales on Thursday 25 February and were presented by former Blue Peter presenter, TV host Gethin Jones.
Tom Chapman, head of business at the University of South Wales, who sponsor the event, said: “Once again this year the winners of the Awards have shown their excellence in business, and we congratulate them on their success.
“Being involved with these awards further cements the University of South Wales’s historic connections with business and industry, while our partnerships across a wide variety of sectors gives our students the chance to experience some real-world challenges.
“We’re proud to play our part in developing the next generation of award winners.”
All winners will now be encouraged to submit entries to the British Chamber of Commerce Awards in spring this year. Welsh businesses have traditionally performed well against UK-wide competition and a number have successfully secured a share of the prize money which has been as much as £50,000.
“Being involved with these awards further cements the University of South Wales’s historic connections with business and industry, while our partnerships across a wide variety of sectors gives our students the chance to experience some real-world challenges.
“We’re proud to play our part in developing the next generation of award winners.”
All winners will now be encouraged to submit entries to the British Chamber of Commerce Awards in spring this year. Welsh businesses have traditionally performed well against UK-wide competition and a number have successfully secured a share of the prize money which has been as much as £50,000.
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